Digital Marketing Specialist (Web)

Identify key trends, tools, and data-driven opportunities in performance marketing to develop effective digital marketing strategies

Develop and implement marketing strategies for the AI Ecosystem, including SEM strategies, to enhance brand awareness and drive product growth

Plan, execute, and optimize SEM campaigns (e.g. Google Ads) to boost brand visibility and reach target audiences effectively

Track and analyze the performance of marketing campaigns using analytics tools (e.g. Google Analytics, Ahrefs, SEMrush)

Analyze marketing data, key performance metrics, and user behavior while managing data tracking tools to optimize marketing strategies

Research and analyze the AI market, staying up to date on industry trends and user needs to optimize marketing strategies

At least 3 years of experience in Performance Marketing or Digital Marketing

Strong analytical skills, critical thinking, and communication skills

Knowledge of SEM, Google Analytics, and paid channels (Google, Facebook, etc.)

Result-oriented with excellent planning and organizational ability

Ability to multi-task several projects to meet deadlines

Experience working with MMPs (Mobile Measurement Partners) such as AppsFlyer, Adjust, or similar platforms

Experience managing ROI/ROAS and improving user retention

Experience running performance marketing or advertising in global markets

Experience in product development and monetization